How to Make Kombutcha

Kombutcha is one of the best ways to keep your gut flora in tip top shape. It’s unfortunately an expensive drink in most grocery stores. For sale for at least $3 per bottle, it can get a little pricey. For most people this is not economical over the long term. I wanted to share how you can simply make your own kombutcha by taking 30 minutes out of your week to set everything up.

The Mother

First you need to purchase a mother. If you’re reading this you may even know someone that has a mother you can use. But to back up a bit, the mother is just that, basically a mother-ship of bacteria. This mother is basically a healthy colony of bacteria that you use to start your kombutcha. Like other foods such as apple cider vinegar and fermented foods, the bacteria within are amazingly beneficial to your gut.

Once you have the mother you need to ensure you have a glass jar with a lid that can hold around a gallon of water. Clean this thoroughly so that you have a healthy environment for the probiotic bacteria to live and grow within. From there bring around a gallon of water to a boil, and turn the burner off. you will then need a cup of natural sugar. Processed sugar is can leave your mother unhealthy and unable to provide you with the healthy bacteria that you need. Add this sugar to the now hot water and slowly stir to dissolve all the sugar.

From there you can add 10 tea bags to the now warm brew of water and sugar. Let this sit until it becomes room temperature. After removing the tea bags you can then add this to your glass jar. Ideally you may want to add a bottle of kombutcha to the initial batch so that the environment is better suited to allow the bacteria to grow.

After around 10 days you should be able to harvest your first batch! Definitely experiment with flavoring and bottling after you are able to harvest!

A Look Into Email Marketing Strategy

Figuring out what works in e-mail marketing – It really wasn’t all that long ago when there were no such things as internet marketing or email marketing campaigns. Now, they’re everywhere and thousands of people have become so-called experts on the subject matter. How did they become experts? From working in Cleveland SEO offices, and compiling data from other marketing agencies online and across the country. Analyzing this data allows for the best strategies to be weeded out from the ineffective strategies.

Well, I think they probably just appointed the title to themselves as a way to better promote advanced search engine marketing, and whatever else it is they’re marketing. Truth is, there are tons of different techniques that you can use to bolster your email marketing campaigns and all it is really going to boil down to is personal preference

Bonin Bough (Mondelez International) Online Marketing Rockstars 16 (Hackonomy)

Bonin Bough erklärt auf der OMR16-Bühne, wie Unternehmen sich selbst hacken müssen, um mit der aktuellen Entwicklung Schritt zu halten.

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How to Market a Small Business with a Limited Budget

This question and answer came from Episode 3 of the #AskGaryVee show!

Question: What is your advice for small businesses with limited marketing budgets?

Answer: When you’re hustling and you have limited budget, you might think you’re in trouble, but truthfully, the best way to close that financial gap is to work harder. You need a little extra hustle when you’re limited. Put the TV remote down and work a little harder, for a little longer. Tactically, this depends on the business, but business development is always the way to go. Hustle. Knock on doors. Spread your message. With a limited budget, time is really you’re only asset. My advice? Spend more of it working.

Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at

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Best Options for Small Business Marketing

We all know that marketing your small business is essential to getting results, but targeting that market is just as important. When done successfully, businesses are like sharpshooters on the History Channel; wielding their marketing weapons with precision, hitting their mark, and enjoying quick returns on investment. When done poorly? It’s like playing that blindfolded game of lawn darts during your 1977 family reunion…Sorry, Grandma.

If you got 90 seconds, I got some easy-to-follow tips for maximizing your small business marketing spend. It would go perfect with an un-impaled bowl of Aunt Cathy’s potato salad….

Online Marketing: Conversion Optimization Funnel CRO

What is a conversion funnel? How do you apply conversion funnels to your online marketing initiatives? What is a CPA for startups and e-commerce platforms?

Noble Digital founder and CEO Allen Martinez steps in the studio with Chris Do to explain what it is, and how to use it to drive growth and revenue. As a fellow practitioner of CORE, Al facilitates the discussion on how to view the SKOOL’s online marketing efforts.

It quickly becomes apparent that you “have to spend money to make money.”

1:37 CPA
2:57 MRR Monthly Recurring Revenue.
5:42 Tip 1 Tie Google and Shopify Analytics together

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Understanding Market Research for Small Business


When it comes to researching your business, people don’t know where to find answers. What questions to ask? What tools are available to use?

Market research is key to understanding the viability of our businesses. Without it, we can’t truly understand who wants to buy our product, or if there’s enough profit to make a living. We won’t know who our customers are, what the competition is up to, or how new trends will impact our business.

A great way to start your research is by investigating three key elements of your market:
Identify your target market.

Considerations range from age, income, and ethnicity to personality, values and attitude.

Know your competition. Use business directories, web searches and industry knowledge to gather the latest information on your competitors.

What are the current and future trends of your market? Consider technological opportunities or threats and exploring social media outlets.

You can approach these points by using a number of free services online. ‘Survey Monkey’ will help you create a survey. Social media outlets such as Twitter and Facebook are a great way to distribute your surveys online.

There are also websites that will help you. BC BizMap has information about your target market. Vancouver Public Library Online Databases will help locate customers and identify competition and of course, is full of useful information.

Once you have acquired market research, create a viability report that will indicate whether you should proceed or put your idea on hold. This includes researching the costs of operating, required revenues to cover your costs, and do you have enough customers to make your idea viable? Finally, don’t forget to pay yourself.

According to a Royal Bank survey of small business owners, when asked if they could start their business over again, 59 percent said they would have done more market research. Do you market research now to save you time, energy and dollars down the road!

These are just a few of the topics that we explore in depth during my ‘Market Research for Business’ seminar. We hope to see you there.

How To Get Customers For Your Business (Online Marketing Tips)

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How To Get Customers For Your Business

In this episode of #AskStefan, I answer a question relating to how to get customers for your business.

You can have the greatest product or service in the world, but if you can’t market it and get customers, then you’re doomed to fail.

While having a great product or quality service is important, what’s more important to understand is that the best product isn’t always the most prosperous one. I can point out MANY products that aren’t the best on the market, but are the most successful because of marketing.

An example of this is McDonalds – they don’t make the best hamburgers, there’s many better out there, yet their the #1 seller of hamburgers in the world.

Even when Apple released the iPod, there were many better MP3 players available, but Apple became the best because they had the best marketing.

Marketing is what wins, hands down, every time… in combination with an excellent product.

So how do you market? How do you get customers for your business?

In this video blog, I explain how to get customers for your business and get started generating sales.


How To Get Customers For Your Business





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Wir sind netspirits – die Online Marketing Agentur aus Köln!

Gemeinsam mit unseren Online-Experten erreichst du durch eine durchdachte digitale Strategie mehr Kunden. Wir verbessern nicht nur dein Google Ranking und bringen dein Unternehmen bei Google & Co. an die Spitze, sondern planen und optimieren auch deine gesamte Onlinepräsenz. Von der Strategie bis zum fertigen Reporting begleiten und beraten wir dich gerne auf deinem Weg durch die Welt des Online-Marketings.

Als Google Gold zertifizierte Partner-Agentur bieten wir folgende Dienstleistungen an:
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Bangladesh Online Marketing
Internet Users in Bangladesh are growing everyday. In 2011 alone, the growth was 800%. Exclusive Online Marketing webinar for Marketing Agencies in Bangladesh. Hosted by Vitizo. A Canadian IT Firm. Limited Spaces! Register today.

Small Business Marketing 101: Creating a Marketing Plan

Elmore Networks –

Table of Contents:

Smart Marketing Tip #1: Asking the right questions: (2:20)

Smart Marketing Tip #2: You’re not selling a product feature, you’re selling a product benefit (11:44)

Smart Marketing Tip #3: Your channels should support each other (22:17)

Smart Marketing Tip #4: Relevant messages = better response (23:23)

Smart Marketing Tip #6: Marketing is about profitability, not sales (26:02)

If you’d like a link to the presentation, you can find that here:…

Online Marketing Practices that Bother Me! – Growing Your YouTube Channel #44

Things That Bother Me!
If we attract our audience by lying to them, what kind of business relationship is this going to create? Not a good one! So why are we seeing internet marketers lie about different tactics? Some do so intentionally; others don’t realize how shady some of these tactics can be. We wanted to bring a few of these issues to your attention today and hear you input.

What do you think about these internet marketing tactics? Why do you use them, or why not?

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About Steve
Steve Dotto is a longtime host and executive producer of Dotto Tech, Canada’s longest-running nationally syndicated technology TV show. After 15 years on television, Steve now delivers his advice and how-to videos on YouTube.
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